It can be easy to lose track of an organization's priorities when brainstorming for new ideas. Though, it's important to remember that hitting a milestone for a project is just as important as bringing about innovativeness. Creating a "High/Medium/Low" table can help organize and prioritize the most important aspects of a project on a visual sliding scale.
Create a grid consisting of at least three columns, and as many rows as your team has ideas.
The first column should consist of the team's "Low" priorities. All ideas pass through this column first, and anything that remains at the end of this exercise can be added to an ideabook for future projects.
The second column should consist of the team's "Medium" priorities. These are the objectives from the "Low" column that the team deemed as a higher priority for completion on the project. These are typically objectives that require attention, but don't fall in the immediate needs of the project.
The third column should consist of the team's "High" priorities. These are the objectives that came from the "Medium" column and are needing immediate attention. These are typically the most important requirements that are necessary to the success of the project.
Establishing the prioritization of a project helps align everyone concerning a project's necessities.
This process is not meant to belittle or give literal value to an idea. The more exciting the project, naturally the more amazing ideas that will come out of it. This process is simply set to help prioritize goals so a project doesn't get out of hand and never reach its' key milestones.
A set requirement of time isn't typical for this process because it is an evolving document, or board of sticky notes. Though, it can take 30 minutes to an hour to get the process going and have everyone begin submitting their ideas.